Amul beats American and Chinese companies to become world’s no. 1 food brand with AAA+ rating
Amul has now been declared as the 'World's Strongest Food Brand'
Amul World’s Strongest Food Brand: ‘Amul Doodh Pita Hai India…’ You must have seen and heard this ad many times, but now India’s favorite, Amul has gained recognition not only in the country but also in the world.
Amul has now become the strongest food brand in the world. It has got AAA+ to become the world’s strongest food brand and the strongest dairy brand, according to Brand Finance, UK, the world’s leading brand consultancy.
Brand Finance’s Global Food and Drinks Report 2024 named Amul as the world’s No. 1 food brand in its report.
According to the report, Amul has risen from the second rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating. Amul has also retained its title as the strongest dairy brand in the world for the fourth consecutive year
In the report, Indian dairy firm Amul was ranked as the strongest food and dairy brand globally. Amul was awarded the title of Most Valuable, Strongest Food, Dairy and Non-Alcoholic Brand. Amul beat Chinese firms to earn AAA+ rating.
After Amul, there are two Chinese companies Mengniu Dairy and Yili are at the second and third position respectively after Amul. The top 10 in the list includes one company each from India, Vietnam, Saudi Arabia, Finland and Denmark. Amul’s brand value has risen to $3.3 billion. Amul beat Hershey’s to win the title of No.1.
Amul is the only Indian brand among the top 50 global brands listed in the report. The Amul brand is marketed by the Gujarat Co-operative Milk Marketing Federation, the world’s largest farmer-owned cooperative.
“Being India’s largest food brand and a farmer organisation, we have envisioned becoming a bridge to bring every agricultural produce of our farmers into the kitchens of our consumers through a variety of products,” a release issued by the Gujarat Co-operative Milk Marketing Federation (GCMMF) said.
Jayan Mehta, Managing Director, Amul, said, “This is a truly proud moment for the entire Amul team and our 36 lakh farmers. Those who have contributed to building and growing this brand have a big part to play in this.
Amul buys 11 billion liters of milk every year at a cost of Rs 80,000 crore.
