iPhone 15 Gets a Massive Price Cut in India, Now Available Under ₹62,000
January 30, 2024: In a surprising move, Apple has slashed the prices of its latest iPhone 15 in India, making it more accessible to a wider audience. The much-coveted iPhone 15, known for its state-of-the-art features and premium build, is now available for less than ₹62,000, a significant reduction from its original launch price.
Price Drop and Exchange Offers
Originally launched with a starting price of ₹79,990 for the 128GB model, the iPhone 15 has seen a remarkable price cut. The 128GB variant is now listed at just ₹66,999 on major e-commerce platforms like Flipkart. Furthermore, additional discounts up to ₹4,500 are available, depending on the credit or debit card used, effectively bringing the cost down to an astonishing ₹61,449.
Apple has also introduced an attractive exchange offer, providing a rebate of up to ₹54,990 for customers trading in their old devices for the new iPhone 15. The exchange value, however, is contingent on the model and condition of the device being traded in. For instance, a well-maintained iPhone 13 could fetch around ₹26,000, whereas an iPhone 14 in similar condition could be valued at around ₹30,000.
Unveiling and Previous Price Cuts
The iPhone 15, which debuted at the Wonderlust event in September last year, has already experienced several price reductions in the Indian market. This strategy seems to be a part of Apple’s efforts to make their latest technology more affordable to a broader base of consumers in India.
Cutting-edge Specifications
The iPhone 15 boasts numerous advanced features:
- Dynamic Island Technology: This replaces the traditional notch, offering a more seamless and interactive user experience.
- Display: A 6.1-inch screen with a peak brightness of 2000 nits.
- Camera Capabilities: The smartphone is equipped with a 48MP primary camera featuring a quad-pixel sensor and 100 percent Focus Pixels for faster autofocus. It has a default 24MP super-high-resolution setting, ensuring crisp and detailed images.
- Zoom Capabilities: The phone includes a 2x Telephoto lens, allowing users to take photos at 0.5x, 1x, and 2x zoom levels without any loss in image quality.
- New Smart HDR System: This feature automates Portrait photo capture, eliminating the need for manual mode switching.
Conclusion
The massive price cut of the iPhone 15 in India is a strategic move by Apple, making its latest flagship device more accessible to a larger audience. With its advanced features and reduced price, the iPhone 15 is poised to capture a significant market share in the competitive Indian smartphone market.
