itel Launches the ‘Awesome A50’ series smartphones starting at Rs 5999

• Awesome A50 series would be launched in 2GB, 3GB, and 4GB starting INR 5999
• itel reinstates its leadership in less than 10K Smartphone segment in India

New Delhi, August 12^th, 2024:  itel, one of India’s leading smartphone brands, has launched its path breaking portfolio with the Awesome A50 series range of smartphones starting INR 5999/- . Following the massive success of itel A70 which was launched in Quarter 1 2024, the new addition of itel A50C with 2GB RAM and itel A50 with 3GB, 4GB RAM variants gives a clear cut edge of itel being the most aggressive and dominant brand in less than 10K SP segment. Designed to meet the evolving needs of India’s budget-conscious youth, itel A50 4GB variant features an additional 8GB of memory fusion RAM, 64GB storage, a powerful 5000 mAh battery, and an 8MP AI camera, setting a new standard for all-round performance in the sub-7K segment. 

With its expansive 6.56-inch HD+ display, stylish design, and enhanced multitasking capabilities, the A50 offers a compelling combination of style and functionality, making it ‘India Ka Asli All-rounder’ in true sense. itel A50 Donnes a very beautiful combination of stylish design and functionality seamlessly apart from being a pocket-friendly all-rounder smartphone. Like previous launches, itel is also offering a 100 Day Free Screen Replacement for A50, giving that extra assurance to its discerning customers on covering any exigency. 

Commenting on the launch, Mr. Arijeet Talapatra, CEO, itel India said, “itel has cemented its position as a leader in less than 10K Smartphone segment in India and this has largely been due to its rising emergence of young consumer base and followers. Today itel is perceived as an aspirational brand for the youth of Bharat in this segment by virtue of providing seamless customer service, best of quality products and bundle of value centric benefits. Our brand ambassador Hrithik Roshan has been a heartthrob for whole of India and our association has surely given a renewed aspirational quotient to the brand itel.

With the launch of the itel A50 series, we are not only reaffirming our commitment to the sub-8K segment but also addressing the needs of the 75 percent of feature phone users who aspire to transit to smartphones in the 6,000-8,000 INR range. The A50, with its all-rounder specifications and stylish design, is set to redefine affordability and accessibility in the smartphone market, said Arijeet”

Along with the massive memory, expansive screen, and long-lasting battery, the A50 also features a dynamic bar on the top that effectively optimizes screen space for notifications without hindering the viewing area, further enhancing the user experience. The itel A50 is available in four unique colours: Mist Black, Lime Green, Shimmer Gold, Cyan Blue making it not only an all-rounder smartphone but also a trendy fashion accessory. However, the itel A50C is available in Sapphire Black, Misty Aqua and Dawn Blue colour variants.

As itel remains the top choice for users looking for 4G and 5G budget-friendly smartphones (According to CMR), itel’s Awesome Series has won over India’s budget-conscious consumers by integrating advanced technology and innovative features at an affordable price. With the launch of the new itel A50, the brand has reaffirmed its position as a user-centric brand and a market leader in the sub-8K smartphone segment.

Price and Availability:

The itel A50 is available in three memory variants providing users with a variety of options to suit their usage needs.

1.)     2GB RAM + 64GB ROM at INR 5,699

2.)     3GB RAM + 64GB ROM at INR 6,099

3.)     4GB RAM + 64GB ROM at INR 6,499

Spec Sheet:

About itel:

Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances, and laptop products, and in 2021, it ranked the No.1 Global Smartphone brand under $75 and the No.1 feature phone brand.

Disclaimer: Information based on itel‘s press release, readers are advised to reconfirm information with the seller before any purchase decision.