Maruti Suzuki to Unveil Its First EV Through its NEXA: A Leap Into the Future
In a bold stride towards electrification, Maruti Suzuki, India’s leading automobile manufacturer, is set to launch its inaugural electric vehicle (EV) – the eVX – in 2025, through its prestigious NEXA channel. This move signifies a major milestone for Maruti Suzuki and the Indian automotive industry, signaling a shift towards sustainable and innovative transportation solutions.
A Vision Crafted by Suzuki Motor Corporation
The eVX, designed by Suzuki Motor Corporation in Japan, embodies the fusion of cutting-edge technology and visionary design. With plans to export the eVX as a made-in-India product, Maruti Suzuki aims to penetrate markets in Europe and Japan, showcasing India’s prowess in manufacturing and innovation on a global stage.
The eVX: A Beacon of Innovation
Maruti Suzuki’s first foray into the electric vehicle domain with the eVX is anticipated to set new benchmarks for range and performance. Powered by a robust 60kWh battery pack, the eVX promises an impressive range of up to 550 km, addressing one of the most pressing concerns for EV adopters: range anxiety.
Exporting India’s Ingenuity
The initiative to export the eVX underscores Maruti Suzuki’s commitment to quality and sustainability, highlighting the EV as a prime example of India’s manufacturing excellence. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, emphasized the strategic importance of NEXA in introducing the electric SUV, underscoring the channel’s role in offering premium and luxury automotive experiences.
Dominating the Indian Market
With a dominant 65% market share in the non-SUV segment, Maruti Suzuki is not resting on its laurels. The company is aggressively targeting a 50% market share in the burgeoning SUV segment, propelled by the success of recent launches such as the Jimny, Fronx, Brezza, and Grand Vitara. These models have significantly bolstered Maruti Suzuki’s presence in the SUV market, marking a substantial increase from a 10.5% share.
NEXA: The Premium Gateway
Launched in 2015, NEXA represents Maruti Suzuki’s commitment to offering an exclusive and premium buying experience. With over 1 million customers and a presence in 200 towns and cities across India, NEXA is poised to be the launchpad for the eVX, reinforcing the brand’s position in the luxury segment.
Electrifying the Future
Looking ahead, Maruti Suzuki anticipates a significant uptick in EV penetration, from the current 2.1% to an estimated 5% next year, with projections reaching around 20% by 2030. This optimistic outlook is backed by Maruti Suzuki’s comprehensive EV strategy, aimed at addressing consumer concerns such as range anxiety and making EVs a viable option for a wider audience.
In conclusion, Maruti Suzuki’s launch of its first EV, the eVX, through the NEXA channel, marks a pivotal moment in India’s automotive history. As the company gears up for this landmark launch, it reaffirms its commitment to innovation, sustainability, and excellence, steering India towards a greener and more sustainable future on the global stage.
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